The greatest ted talk ever sold by filmmaker morgan spurlock. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the abovethetitle sponsor that youll see in the movie, which is brand x. Apr 18, 2011 part four of morgan spurlocks ted talk for the greatest movie ever sold part i part ii part iii part iv part v. The greatest ted talk ever sold by morgan spurlock video. May 09, 2014 a movie about product placement paid for by product placement. Morgan spurlocks newest documentary, the greatest movie ever sold, exposes the myriad ways in which popular media is almost wholly. Morgan spurlocks the greatest ted talk ever sold film. So the movie will be called the greatest movie ever sold. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. The money went to the citys police department budget. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the. Selling morgan spurlocks greatest movie ever sold the. Now this brand, the qualcomm stadium, the staples center.
Spurlock is the presenter of a new show in the uk on sky atlantic entitled morgan spurlocks new britannia. The greatest ted talk ever sold, the greatest movie ever sold joan rothchild hardin. Apr 11, 2011 director morgan spurlock discusses his new film the greatest movie ever sold in the very entertaining ted talk. The greatest movie ever sold goes to sony pictures classics jan 20, 2011 morgan spurlocks latest documentary takes a look at marketing, advertising and product placement in the 21st century. And yes, onstage naming rights for this talk were sponsored too. Mar 29, 2011 is morgan spurlock buying into film branding or superselling out. Thats what morgan spurlock talks about in this weeks best event talks. Oct 09, 2015 full text of the greatest ted talk ever sold by morgan spurlock at ted conference. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. Explaining the concept in a talk at the ted 2011 conference in february, spurlock took the.
The greatest ted talk ever sold morgan spurlock youtube. Morgan sought out ad agencies to help pay for his new movie the greatest movie ever sold which exclusively discussed brand marketing. Filmmaker morgan spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film. Morgan spurlock news, breaking stories, videos and. Apr 22, 2011 the greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Mp3 the greatest ted talk ever sold morgan spurlock transcript. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. Top 100 movies of all time rotten tomatoes movie trailers. Spurlock gave a ted talk based on his 2011 film the greatest movie ever sold. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. His latest film, the greatest movie ever sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is. Were a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways. The greatest ted talk ever sold with humor and persistence, filmmaker morgan spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film.
May 03, 2011 spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become a critical part of paying for projects. Morgan spurlocks newest documentary, the greatest movie ever sold, exposes the myriad ways in which popular media is almost wholly sponsored, leased, bought and branded by powerful corporations. How much you can get for the title of a ted talk on ebay. Tedtalks is a daily video podcast of the best talks and performances from the ted conference, where the worlds leading thinkers and doers give the talk of their lives in 18 minutes. Director morgan spurlock on the greatest movie ever sold. Aug 24, 2011 the city of altoona, pennsylvania was paid to change its name to pom wonderful presents. Apr 18, 2011 part five of morgan spurlocks ted talk for the greatest movie ever sold part i part ii part iii part iv part v. Spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become. Nov 15, 2015 morgan spurlock is a documentary film director and producer who is known for tackling edgy and controversial issues with a sense of humor and lightheartedness as a means of breaking down the issue until it becomes more approachable. The greatest movie ever sold movie trailer and videos tv. Part five of morgan spurlocks ted talk for the greatest movie ever sold part i part ii part iii part iv part v. His latest film, the greatest movie ever sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is developed and shared.
Are you taking on risks to make your marketing better. Arwa mahdawi the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the. Jan 26, 2011 director morgan spurlock on the greatest movie ever sold. In 2011, spurlock presented a ted talk called the greatest ted talk ever sold.
As a funny tiein to his upcoming product placement doc pom wonderful presents. Trivia the city of altoona, pennsylvania was paid to change its name to pom wonderful presents. Much of the tv, video, film and sport we watch is sponsored by a brand, a product, a corporation. Last years effort was the greatest movie ever sold, and he discusses and presents that film here, the story of his attempts to entirely fund a film about advertising and product placement. A movie about product placement paid for by product placement.
Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. Feb 09, 2011 as a funny tiein to his upcoming product placement doc pom wonderful presents. Morgan spurlock on the greatest movie ever sold by the greatest website ever watched. Spurlock contributed a brief foreword to martin lindstroms 2011 book brandwashed. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the above the title sponsor that youll see in the movie, which is brand x. How did you decide to make that film the greatest movie ever sold pom wonderfuls. Documentary filmmaker morgan spurlock super size me gave a presentation at ted in march titled the greatest ted talk ever sold. Eligible movies are ranked based on their adjusted scores. Join the campaign for a commercialfree childhood and help put an end to childtargeted marketing. Park city documentary premieres following the world premiere of morgan spurlocks hilarious and sly new documentary at sundance, he. He started with selling the name rights for his recent episode where he discussed brand marketing. Is morgan spurlock buying into film branding or superselling. The greatest movie ever sold movie trailer and videos tv guide. Feb 17, 2012 this was director morgan spurlocks super size me pitch when he had the opportunity to give a ted talk, and decided to sell naming his talk.
Were curious about the people and places around us and fascinated by the search for whats next. Tell us your interests and well pick ted talks just for you. The greatest movie ever sold, morgan spurlock is selling the naming rights to. Morgan spurlock selling naming rights to his upcoming ted. Almost totally sponsored itself, the film was the first to be sold at sundance 2011, and, its said, made a profit before it even opened. Mar 09, 2012 last years effort was the greatest movie ever sold, and he discusses and presents that film here, the story of his attempts to entirely fund a film about advertising and product placement. Hes one of the best correspondents doing quick, insightful fun on cnn. The show is a comedy based around the differences between the uk and the us. I have spent the past few years putting myself into situations that are usually very difficult and at the same time somewhat. The greatest ted talk ever sold morgan spurlock ever widening. Jul 19, 2012 for his most recent ted talk show he decided to dabble with brand marketing. Chilnick and i, for years had talked about making a movie that looked at the world of advertising.
The conversations we have in terms of how we integrate products into the movie, the stuff we talk about we want this to feel. So what happens in the greatest movie ever sold, tedtalks 03. Filmmaker morgan spurlocks documentary, the greatest movie ever sold, exposed the myriad ways in which popular media is almost wholly sponsored, leased, bought and branded by powerful corporations. Top 5 ted talks for communications professionals blog. Youre going to see the whole thing take place in this movie. Morgan spurlock makes documentary film and tv that is personal, political and, above all, deeply empathetic. The connection to the movie and the city is from a local convenience store chain sheetz from altoona appears in the movie as one of spurlocks sponsors.
The talk was tied into his upcoming film the greatest movie. This was director morgan spurlocks super size me pitch when he had the opportunity to give a ted talk, and decided to sell naming his talk. The greatest movie ever sold was this years sundance hit. The greatest movie ever sold, morgan spurlock is selling the naming rights to his talk at the 2011 ted conference on. Morgan spurlock is a documentary film director and producer who is known for tackling edgy and controversial issues with a sense of humor and lightheartedness as a means of breaking down the issue until it becomes more approachable. With humor and persistence, filmmaker morgan spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. Morgan spurlock sells his soul in a ted talk mental floss.
935 1328 1497 895 1427 1506 1452 1478 1232 1387 216 1126 31 83 844 68 1233 663 1279 952 836 938 1372 963 1350 1399 1384 134 80 1319 877 928